Video

Film: Aroehan – Creating Sustainable Change

For the last 10 years, NGO Aroehan has been creating sustainable change in the tribal communities in rural Maharashtra, one village at a time. Through a holistic approach towards development that includes education, healthcare, and livelihood creation, the organisation has had a significant impact on the lives of thousands of villagers. This film showcases their progress and achievements over the years.

A film for Aroehan

Reporter: Namrata Tanna | Photography & Film: Namrata Tanna | Editor: Anil Sadarangani

 

Writing: Memoirs from Mokhada (Part 2)

Story: Memoirs From Mokhada: My Transformational Journey Into Rural India – Part 2 | Publication: The Huffington Post | Publishing Date: July 2016.Read the complete series here: Part 1 | Part 2 | Part 3A week-long immersion into rural Maharashtra with a grassroots NGO after a particularly difficult personal challenge proved to be a transformational journey for me. This three-part series showcases the challenges, successes, strategies and innovation of a unique organization that is trying to bring a holistic change to the villages of Mokhada and Jawhar talukas (districts)–much as I’m trying to do in my personal life. Read part 1 of my journey here.

Day 3

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Today, I made my way to the village of Chas, where Aroehan, the NGO I was volunteering with, faced a unique challenge–the men were just not interested in working towards the development of the village.

It was the women who took the initiative to bring water into the village.

In these parts, the procurement of water for household purposes is solely the responsibility of women. The women of Chas spent most of their day filling 3-4 matkas (pots) that were used sparingly through the day. In the summer months, the river invariably dried up, which meant they had to go even further to find water.

It is the silent strength of such women that is slowly turning the wheels of change in these villages.

The group of women before me tells me about how last year, six or seven women convinced the rest of the village’s 60-odd women to contribute their labour, and work with Aroehan to construct a rainwater harvesting bund that would ensure that the water supply lasts through the year.

Seeing the efforts of the women and the benefits it could bring their village, the men joined in as well. After three months of backbreaking work, the river bund was finally ready.

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The women tell us how their lives have become easier as they spend less time searching for water for their families. They tell us how they’ve changed since they decided to take charge – they are more confident and can speak up for what they want. Now that they see the quantity of water that still remains as the summer months approach, they dream of using it to water their fields where they can learn to grow vegetables and sell them for a profit in the market as they’ve seen in the other villages Aroehan has worked with.

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I am struck by the courage, confidence and determination of these women. I see this in so many of the women here–in Madhvi who is working with Aroehan into the eighth month of her pregnancy, in Madhuri and Vaishali who take their toddlers with them as they continue to conduct their village interventions, in Shraddha as she tirelessly works to motivate her team and keep the work going to create lasting change in the lives of so many villagers.

It is the silent strength of such women that is slowly turning the wheels of change in these villages.

Day 4

I’ve eased into a comfortable routine at Shraddha’s house in Jawhar. The house is always buzzing with people but in the quiet early mornings, sunrise can be seen from the bed, with coffee and bucket baths to follow. Soon enough, the Aroehan staff pours into the house, making plans for the day and setting off in different directions, to different villages.

Seeing the efforts of the women and the benefits it could bring their village, the men joined in as well.

Shirasgaon, one of Aroehan’s first interventions, is a village that has benefitted from health and education interventions over the years. The hour-long drive on bumpy, narrow and unpaved roads makes you wonder how resources ever reach places like these.

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The meeting today is on the construction site of a bund on the river bank where all the villagers are donating their labour. This bund is being built by Aroehan to harness the water supply and bring the water to their fields for irrigation purposes.

Another bund, a few metres away from the construction site, was been built a few years ago by the government but is in a state of complete disrepair and the villagers say it stores less than 2 feet of water! It seems that the government builds bunds without the provision of vents that would allow the soil eroding from the surrounding hills to pass through it. Soon enough, the soil starts collecting below and with no one to clean it out, the water level lessens with each passing year until the bund is defunct. Dozens of such ill-conceived bunds have been constructed through the region.

At Aroehan a team of engineers from IIT Mumbai are consulted every time a rainwater harvesting structure is to be installed. Keeping in mind geographical and community needs, a solution is designed to fit the identified problem.

Our discussions waver between idealism and practicality, disillusionment and inspiration, confusion and moments of clarity-much like my own life these days.

The inhabitants of Shirasgaon are excited to finally have a functional bund close to their village and share that they already have plans to expand their vegetable cultivation so that they can profit from it.

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The village is a united one and you can see that their thinking has grown since their association with Aroehan. They talk of how health was once a low priority–infant and maternal mortality rates were high because of malnutrition and children were always falling sick. Today, the malnutrition numbers have reduced significantly. A woman tells us about how educating her daughters was never a priority. Today, thanks to increased awareness, she believes girls must be educated so that they can at least have practical knowledge such as being able to read bus numbers. This might seem like a small shift to us, but is a huge change in mindsets for communities like these.

The dynamics of villages like Shirasgaon are complex and require complex but well thought of solutions. Over endless cups of sweet milky tea we talk of the current challenges and possible solutions for a better future. Our discussions waver between idealism and practicality, disillusionment and inspiration, confusion and moments of clarity-much like my own life these days.

Aroehan was created as a project of the Nirmala Niketan Institute of Social Work in Mumbai, to address the issue of malnutrition in the Mokhada district in 2006. Having done an assessment of the needs of the community, the project realized the importance of an integrated approach to development and has over the past ten years worked on bringing education, health, governance and sustainable livelihood opportunities to farmers across Mokhada and Jawhar districts.
Namrata Tanna is a former television journalist who switched over to the social sector to use her journalism skills to create social impact. She has worked with several Mumbai-based non-profits through the initiative co-founded by her–Creatives against Poverty–and currently works with Concern India Foundation.

Writing: Memoirs from Mokhada (Part 1)

Story: Memoirs From Mokhada: My Transformational Journey Into Rural India – Part 1 | Publication: The Huffington Post | Publishing Date: July 2016.

Read the complete series here: Part 1 | Part 2 | Part 3

A week-long immersion into rural Maharashtra with a grassroots NGO after a particularly difficult personal challenge proved to be a transformational journey for me. This three-part series showcases the challenges, successes, strategies and innovation of a unique organization that is trying to bring a holistic change to the villages of Mokhada and Jawhar talukas (districts)–much as I’m trying to do in my personal life.

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Day 1

Driving away from Mumbai I feel a weight lifting off my shoulders. As we leave the bustling city behind and drive into a greener, quieter and simpler India, (simpler in many ways–but complex in others) the stress of the past few days and months slowly seems to be fading away. I breathe in the fresh air and take in the quintessential village sights outside my window–women wearing saris and weary faces carrying stacks of firewood on their heads and walking for miles; sweat-drenched men in dhotis and turbans working on road building projects; naked children eating ice cream from the local kulfi vendor with big sloppy smiles; an assortment of farm animals running across the village with abandon.

A month ago I had a different life, and now I am stepping out of a comfort zone created out of years of fear and denial.

Life has been surreal lately. A month ago I had a different life, and now I am stepping out of a comfort zone created out of years of fear and denial. On some days I feel liberated and brave and on others the fear creeps in and I want to lie in a ball in a corner and wish everything away.

The village setting I have chosen pushes me out of my comfort in so many ways–here I live in a simpler way without basic amenities like hot water, western toilets, mobile coverage and television.

But the villages and villagers are beautiful. I wake up to the sound of birds and breathe in fresh country air. I plan to spend the next week speaking to villagers about their lives, and changes they have undergone since their association with the NGO I am volunteering with–

Aroehan. Can there be anything better?

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Day 2

The day begins with sunshine streaming in through the curtain-less window and the sound of birds interspersed with the sounds of the sleepy town of Jwahar waking up. As I wake, a feeling of excitement pervades my being as I ready for the day ahead.

We visit a group of seven farmers in the village of Khoz. In 2010 when Aroehan began their livelihood generation intervention, these seven villagers were the first to take a leap of faith and begin vegetable cultivation (apart from their traditional crops of rice and ragi) with Aroehan.

[A] feeling I haven’t felt in a long time surfaces, so new that I think I’d almost forgotten what it was to feel it–I’m inspired!

Entrusting their future to the organization they began in earnest with the cultivation of okra on a small part of their lands as an experiment. Today the land they once thought to be useless and burdensome is yielding them great profits, and affording them a better standard of living. Their children now go to school, their homes are made of stronger materials, they don’t have to earn meagre incomes through backbreaking daily wage jobs in large faraway cities. Instead, they have savings in the bank, and confidence in their own agricultural decisions. Today there are 35 such farmers in Khoz that earn a living by making productive use of their land.

The farmers’ stories and the natural beauty of the village filled me with happiness and hope but I couldn’t help but wonder about the incredible contradictions that exist across our vast country.

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A small village like Khoz had a perennial water source right next to it for over 35 years. However, the inhabitants of the village never could use the water to till their lands until Aroehan showed them how to five years ago. How does a government that works on isolated solutions expect development to take place? Why are there such glaring gaps in our system? What is the future of India if we address issues piece meal?

This, and many such organizations across the country work tirelessly to create sustainable solutions for development problems. But imagine the possible impact if we shift our thinking and address the larger problems.

As I think of the possibilities of such change, a feeling I haven’t felt in a long time surfaces, so new that I think I’d almost forgotten what it was to feel it–I’m inspired!

Aroehan was created as a project of the Nirmala Niketan Institute of Social Work in Mumbai, to address the issue of malnutrition in the Mokhada district in 2006. Having done an assessment of the needs of the community, the project realized the importance of an integrated approach to development and has over the past ten years worked on bringing education, health, governance and sustainable livelihood opportunities to farmers across Mokhada and Jawhar districts.
Namrata Tanna is a former television journalist who switched over to the social sector to use her journalism skills to create social impact. She has worked with several Mumbai-based non-profits through the initiative co-founded by her–Creatives against Poverty–and currently works with Concern India Foundation.

 

 

Video

Film: Concern for Water | A Story of Change

A film created in 2017 on Concern’s 3-year-long intervention (2014-2017) in Rajasthan with grassroots NGO partner WOTR to revive 1168 acres of land and ensure water was available to villagers for drinking and agricultural purposes.

Farmers were trained in new agricultural practices to create an additional income source for them and their families.

The impact?

Afforestation, economic empowerment, reduced migration, fewer water-borne diseases, better attendance in schools.

Drone images: WOTR | Photographs: Concern India Foundation | Scripting, Editing: Namrata Tanna

Video

Film: How Concern transforms lives

This film was created in 2014 for Concern India Foundation’s 20th anniversary. The film showcases how Concern India Foundation impacted the lives of three unique individuals and many others like them.

Photographs: Concern India Foundation & Namrata Tanna | Scripting, Editing: Namrata Tanna

Video

Film: Introducing Concern India Foundation

In 2013, this film was created to introduce Concern India Foundation and it’s causes to the world and showcase the work and impact that they’ve had over the years.

Visuals: Aadesh, Holistic Films | Photographs: Concern India Foundation | Scripting, Editing: Namrata Tanna

Writing: Concern’s support to grassroots programmes

In 2013, the communications team at Concern, led by Namrata Tanna, initiated a programme to extend communication and branding support to some of our supported NGOs in Mumbai and Delhi.

We identified some NGOs that were in need of branding and communications support such as logos, business cards, brochures, flyers, websites and other design and content creation support, and took on 2 such projects to work on in the first year.

In 2014, we extended this support to 4 NGOs, with a vision to extend this support to more and more NGOs each year. Project support was extended to the following NGOs in 2014: brochures for Jaag, Jeevan Asha, and GVCS, Aroehan, and to Radha Medical and Sugam in 2015.

Brochures were created for Jaag, Jeevan Asha and GVCS. A website was designed and website content was created for Aroehan: www.aroehan.org

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Brochure for GVCS:

IN 2015, brochures were created for Sugam and a website was created for Radha Medical Centre.

Brochure for Sugam:

 

Video

Film: Ambedkarnagar struggles in the aftermath of a fire

On November 21, 2013, a fire breaks out in the Ambedkarnagar slums in Cuffe Parade, home to the children Door Step Schools works with. The fire, started by a leaky gas cylinder, tears down 800 slum shanties. Unrecognised by the government as it is an illegal slum development, government officials refuse help, leaving the community absolutely helpless. Concerned local citizens band together to help as much as possible, but the need is great and the help scarce.

A Creatives Against Poverty Film

Reporter: Fatima Najm | Camera: Namrata Tanna & Fatima Najm | Editor: Namrata Tanna

Rebranding: iVolunteer

 

iVolunteer completed 10 years on 18th December 2011 and an ideal time for iVolunteer to renew and relaunch itself. this was an exciting project, it was as good as starting from ‘Ground Zero’.

Right from the logo, the brand identity, to brand & color guidelines, to stationery, templates, communication messages, collaterals, branded merchandise were all strategically rolled out, internally and externally.

Some collaterals included:

Brochure:

Flyer: iVolunteer corp flyer back

Website:Untitled2.png

Leaflet:

 

Poster:

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Video

Film: Slum kids slam the illegal sale of substances

Door Step Schools works with slum children in Ambedkarnagar in Cuffe Parade, a slum adjoining Mumbai’s most posh neigbourhood. Creatives Against Poverty creates a safe space for children to share the issues they face, through workshops on the changes they would like to see in their community. The children enlist our help to make a film that exposes the illegal sale of substances to minors.

A Creatives Against Poverty Film for Door Step Schools

Reporter: Fatima Najm | Camera: Fatima Najm & Namrata Tanna | Editor: Namrata Tanna