Writing: Concern’s support to grassroots programmes

In 2013, the communications team at Concern, led by Namrata Tanna, initiated a programme to extend communication and branding support to some of our supported NGOs in Mumbai and Delhi.

We identified some NGOs that were in need of branding and communications support such as logos, business cards, brochures, flyers, websites and other design and content creation support, and took on 2 such projects to work on in the first year.

In 2014, we extended this support to 4 NGOs, with a vision to extend this support to more and more NGOs each year. Project support was extended to the following NGOs in 2014: brochures for Jaag, Jeevan Asha, and GVCS, Aroehan, and to Radha Medical and Sugam in 2015.

Brochures were created for Jaag, Jeevan Asha and GVCS. A website was designed and website content was created for Aroehan: www.aroehan.org

Brochure for GVCS:

IN 2015, brochures were created for Sugam and a website was created for Radha Medical Centre.

Brochure for Sugam:

 

Rebranding: Secure Giving & Secure Giving Events

Secure Giving, a platform that provides sustainable solutions to developmental challenges, was rebranded through a new website and marketing collaterals in 2013-14.

Secure Giving Events: The rebranding for Concern’s flagship fundraising initiatives under Secure Giving Events such as Art for Concern, Pause for a Cause, Ongoing Mela, Inter NGO Sports Meet, Splash, and Young Mumbai Run, as well as our branding for the Delhi and Mumbai Marathons, was done by the communications team, headed by Namrata Tanna in 2013-14.

 

 

Rebranding: ICICI Fellows Program

ICICI Fellows is a pioneering leadership programme that nurtures young talent to create a cadre of socially responsible leaders for India. This transformative 15 months programme focuses on experiential learning involving work on grassroots development projects with rural-based NGOs, interspersed with modules on management training, skill building and leadership development. The entire experience provides Fellows with knowledge, insight and commitment to inclusive growth.

As the marketing support team, our role was to strategize, manage and implement marketing campaigns. These campaigns were primarily focused on digital platforms (Banner Ads, Advertorials, Social Media, Films, and Email marketing) to drive application for the programme.

Press Ad:

 

Website: 

Films: The following films were shot, scripted and edited by Namrata Tanna.

The remaining films on the ICICI Fellows youtube channel: https://www.youtube.com/user/icicifellows/videos were made by WiseGuy Films in conjunction with Namrata Tanna.

Rebranding: iVolunteer

 

iVolunteer completed 10 years on 18th December 2011 and an ideal time for iVolunteer to renew and relaunch itself. this was an exciting project, it was as good as starting from ‘Ground Zero’.

Right from the logo, the brand identity, to brand & color guidelines, to stationery, templates, communication messages, collaterals, branded merchandise were all strategically rolled out, internally and externally.

Some collaterals included:

Brochure:

Flyer: 

Website:

Leaflet:

 

Poster: